Insights

Many CRMs for small businesses make lofty promises of efficiency and increased profitability while also touting their ease of implementation. They make it seem that a CRM is ready to work for you right “out of the box” with only a few quick steps to connect to your existing systems. And yet things don’t usually pan out as planned. Here’s why a ready-to-go CRM is exactly what your small business DOESN’T need.

There are a lot of blogs out there about how to choose the best CRM for your small business. It’s easy to find just short of a zillion articles about the “Top CRMs on the Market Today” or “The CRM You Need for Your Small Business.” We understand their purpose. Choosing a CRM can be both overwhelming and a significant investment of capital. The hope is that it will help your business become efficient and streamlined enough to reach the next level of growth, and each CRM on the market has unique capabilities that may or may not please your IT department and sales team.